Step into one of the fastest-growing areas of business with our BSc (Hons) Digital Marketing degree. Designed for the next generation of creative, analytical, and strategic thinkers, this course gives you the practical skills and industry insight needed to thrive in today’s digital landscape.
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From your first year, you will explore the tools, technologies and behaviors that drive modern marketing. You will learn how to create powerful campaigns, understand consumer psychology, manage digital platforms and interpret data to make informed marketing decisions. Your studies will cover key areas such as content creation, social media marketing, search engine optimisation, data analytics, branding, e commerce and digital strategy.
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Throughout the course you will work on live briefs, industry challenges and collaborative projects that reflect real marketing environments. You will also gain experience using professional tools for analytics, automation and campaign management, helping you build a portfolio that demonstrates your creativity and technical ability.
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With a strong focus on employability and innovation, this degree prepares you to enter a wide range of marketing roles across agencies, global brands, start ups and in house teams.
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Career Opportunities
Graduates are equipped to pursue careers such as:
• Digital Marketing Executive
• Social Media Manager
• Content Creator
• Marketing Strategist
• SEO Specialist
• Data and Insights Analyst
• Email Marketing Specialist
• Brand Manager
• E Commerce Coordinator
• Paid Media Executive